We have been a little behind with our Link of the Week (LotW) posting, but we are going to rededicate ourselves to posting useful information for our customers.
If you want to send out a regular email notice to your customers it can be a little more challenging than just maintaining a list of email addresses. To comply with CAN-SPAM laws, ensure that your email is displayed correctly across all the different email clients, and managing customer subscription/subscription requests can become a real distraction from the business of communicating with your customers.
If you are looking for a solution that will make sending out a create looking email easy check out Mail Chimp. The interface is very easy to us, customers can maintain there own subscriptions, and you can brand the emails to look just like your website. The pricing is reasonable and if you have less than 100 people on your list you can send up to 6 emails per month for free. Most of our customers will likely have 500 or less people on there mailing list would only have to pay $10 per month. If you are a non profit Mail Chimp provides you with a 15% discount.
Check out Mail Chimp, mailing lists so easy that even a monkey can do it!